Avum understands the importance of mobility and eCommerce for businesses in the digital age. That is why we provide custom eMarketing, eAnalytics, eMail Marketing, and mobile app solutions that place businesses on the forefront of today's digital markets. Whether it be providing mobile applications or reengineering eMarketing frameworks, Avum has the solution for you.
For Canon U.S.A., Inc., Avum provided the overall system architecture, project planning and development, team management and mentoring, and maintenance for their consumer marketing website. Combining technical expertise and a complete familiarity with the use of business tools and shifting business practices and processes, Avum engineered a high-performance, high-availability consumer marketing website for Canon that allows the customer to get marketing information for the latest and recent consumer products and acts as the interface between the consumer and the Canon Support team.
Avum has a comprehensive background in the development and implementation of efficient web and mobile solutions for both large and small organizations. Canon U.S.A., Inc. engaged Avum to help maintain and enhance Canon's high-performance eCommerce website. Avum quickly architected needed features and fixed complex system problems, contributing major features to the system, including a new catalog composed of thousands of new products and greatly improving the reliability of the site. Avum was also instrumental in the design, development and maintenance of the eStore's Middleware and Consumer Products Recycling Program.
Avum also developed Canon U.S.A.'s eMarketing Data Warehouse, eAnalytics, and eMail Marketing presence. Canon's first phase evolved integration and standardization of customer data to facilitate the unification of customers from three customer repositories. Product registration, eStore purchases and service cases provided the foundation for Canon’s Customer Relationship Management [CRM] system. In the second phase, eMarketing delivered automated processes for campaign targeting, segmenting and delivery of promotional messages to customers reducing the dependency and cost of utilizing external vendors. Finally, eAnalytics mapped customer sales and purchasing patterns to promotional campaigns providing statistical and adhoc analytics on promotional effectiveness.
Mobile Apps >
Avum's team of developers have thousands of hours of combined experience coding in Objective-C and working with Apple technologies as well as experience developing iOS and Android applications. With extensive mobile app development experience and an innovative creative team, Avum can build anything from creative games and education tools to mobile business applications.
Avum also has experience in providing custom developed ERP systems, enterprise database administration, development frameworks, promotion management systems, and supply chain management and logistics. To learn more about solutions like these, click here to see our Enterprise Systems solutions.